Did you know that a lot of people are shopping on social media platforms these days?⁣
⁣
 Facebook is one of the most popular options, with around 5 million users in the US making a purchase on the platform in 2022.⁣
⁣
 Instagram is also quite popular, with an estimated 41 million buyers making a purchase.⁣
⁣
 TikTok is another option that draws in a lot of social shoppers, with around 23.7 million users buying on the platform.⁣
⁣
 Pinterest is also popular, with about 15.9 million social shoppers using the platform.⁣
⁣
 If you’re looking for the perfect product, targeted ads are the number one way for social shoppers to find what they’re looking for.⁣
⁣
 And if you’re someone who relies on recommendations from friends, you’re not alone. It turns out that this is the most compelling reason consumers make a purchase on social media.⁣
⁣
Most impactful reasons consumers purchase on social:⁣
⁣
 A friend’s recommendation⁣
 Comments or product reviews⁣
 Familiarity with the brand⁣
 A significant other’s recommendation⁣