Fast-forward to 2023, and 81% of social media marketers say most companies will have an influencer as the face of their brand this year.
A few other major trend-shifts: Building an active online community is now a critical component of a strong social strategy; social media is becoming the preferred channel for customer service; and funny and relatable content wins over more polished posts.
Here, let’s explore the 8 top data-backed recommendations for social media marketers to leverage in 2023 to continue to grow their audiences, increase customer loyalty and engagement, and achieve higher ROI.
Creating a strong social media community is crucial to a successful social media strategy in 2023
Leverage social media as an e-commerce platform to encourage audience to purchase products or services directly in-app
Build a customer service strategy for social
Shift your focus from search engines to social search
Ditch the celebrities — and focus on the micro-influencers
Expect high ROI from short-form video
Be relatable and funny with your social content
Invest in Instagram
Anyway, choose the insights that make the most sense for your brand! You know what’s best for your consumers.
Read more details at blog.hubspot.com/marketing/data-backed-social-media-marketing-recommendations
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