Prioritizing customer insights can lead to better decision making and long-term success for businesses. HOW? 
Because they provide a deep understanding of customers’ needs, preferences, and behaviors. By gathering and analyzing customer data and feedback, businesses can make informed decisions to improve their products, services, and overall customer experience.
Understanding customer insights allows businesses to tailor their marketing strategies to better reach their target audience. It also helps in developing new products/services or refining existing ones to meet the specific needs and desires of customers.
Additionally, customer insights can help businesses identify opportunities for growth, optimize their processes, and ultimately increase customer satisfaction and loyalty.
