Throughout history, humans have been interested in trends. The speed of how quickly they come and go has increased dramatically over time. TikTok has become the fastest trend cycle of them all. Here are are three types of trends: Forces — Social media has become a major force in shaping our culture. It’s no longer just a way to connect with others, but also a platform for discovery and even learning. Did you know 40% of Gen Z prefer to search on TikTok before traditional search engines? Signals — People have different interests, which create unique cultural expressions called signals. These signals are shorter and more specific than the bigger trends they represent, and usually last a few months to a year. They allow people to connect and express their interests and values in a shared context. Moments — Trends have “moments,” like TikTok sounds or dances, that identify fans and act as a common language. They’re important, despite being short-lived. Have you followed the trend?
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