Instagram is expected to see more growth this year. According to HubSpot survey results, 52% of marketers plan to increase their investment in the platform in 2023. — They also found that 29% of social media marketers plan to invest the most in Instagram over any other platform.
Marketers’ affinity for Instagram makes sense, considering marketers in our survey said the app yields the highest ROI and engagement compared to other social media platforms.
Another reason for Instagram’s popularity among marketers is that the platform is leading the charge in leveraging the social selling trend.
Instagram has the most developed in-app selling tools of any platform. Their survey shows that 80% of marketers believe consumers will buy products via social media apps more often than from a brand’s website.
