Managing a brand’s online reputation across different social media channels is known as social media reputation management.
This process involves keeping track of online conversations and replying to comments, questions, and complaints promptly and professionally.
It is essential to manage a brand’s online reputation as social media has become the primary platform for customers to share their experiences, be it positive or negative, with a brand.
Effective social media reputation management can help businesses build customer trust, improve brand loyalty, and enhance their overall image.
