Here are a few reasons why: 
Customers expect it: Social media provides an easy way for customers to communicate with businesses and get the support they need.
It’s convenient: Social media is accessible 24/7, which means customers can get help whenever they need it.
It’s cost-effective: Social media is a cost-effective way to provide customer support. It’s cheaper than traditional customer support channels, such as phone and email, and it allows businesses to handle multiple queries simultaneously.
It’s a great way to build relationships: By engaging with customers on social media, businesses can show that they care about their customers and are committed to providing great service.
It’s a great way to gather feedback: By monitoring social media channels, businesses can get a better understanding of what their customers like and dislike about their products or services.
So, if your business isn’t already using social media for customer care, it’s time to start!
