How can fake social media accounts hurt your business?
It’s concerning that fake social profiles can gather followers without anyone realizing they’re fake. People may believe they’re following your brand or organization when they’re actually following an imposter.
This can lead to a false sense of trust and credibility for the fake account, allowing them to spread misinformation as if it’s true.
To safeguard your brand and your customers, it’s important to take measures to protect against these types of fraudulent accounts.
Monitor social media on an ongoing basis Set up Google alerts Develop a recognizable brand voice and aesthetic Reserve your brand name handles Get verified on all major platforms if possible Have a crisis management plan in place
