Do you really have the time to keep up with every single TikTok trend every single day? Here are the longer-term trends for your brand that will stay, at least for a while:
TikTok advertising is hotter than ever
TikTok users want to be entertained
Did you know that ads rated highly for “entertainment” also rank high for “brand love” and “purchase intent.”?
Young people are turning to TikTok to search for answers.
TikTok is entering its ‘experimental’ phase… and brands should be ready
Put real people front and center
Memes move at lightning speed
Sometimes it feels like TikTok is happening in another language, with so many in-jokes, slang and cultural touchpoints that seem to exist only within the app.
Anyway, being authentic is more important than understanding whether it’s still cool. So please keep it in mind!
