Did you know that cute has a greater reach in media?
When we see something “cute”, our brains get flooded with chemicals — dopamine and oxytocin — which create a feel-good emotion.
Why does “cute” work in marketing?
That is because looking at cute things makes us feel good. Simple as that! Here are some reasons to use “cute” in your marketing strategy:
People share cute.
Cute is memorable.
Cute reaches a bigger audience.
“Cute” might not work with everything. However, if it does work, it can be part of your inbound marketing, where the goal is to drive potential customers to your website or to interact with you.
