Building a community on social media is more valuable than simply chasing numbers, and here’s why:
To build an engaged community, you must establish genuine connections with people. The goal is to create an interactive community where people can actively participate and contribute to the conversation.
To create such a community, you need to create a space where people feel heard, appreciated and connected. Focus on encouraging meaningful discussions that go beyond the surface level.
Building a community results in trust and loyalty, which is the key to long-term success.
A community is like a digital family that’s united by shared interests and experiences. It creates a platform where members can connect with each other and your brand.
Therefore, prioritizing community over followers is important for an authentic, engaged and lasting online presence.
