Social monitoring and social listening are crucial for a successful social media strategy, and businesses should use together to achieve their social media goals.
Social monitoring involves tracking and analyzing mentions of your brand on social media. It helps you keep an eye on metrics like followers, likes, shares, and comments. The main objective is to address any issues or concerns by responding to conversations in a timely manner.
Social listening involves analyzing social media conversations to understand customers’ needs, preferences, and opinions. It helps extract insights on sentiments, emotions, and themes of the conversations, which can inform better decisions about brand and products.
By regularly monitoring and analyzing social media mentions, businesses can better understand their customers and respond to their needs, which helps in building a loyal customer base and achieving social media success.
