What should be your next move if you know how to track your social media publishing results and how your audience interacts with you?⁣
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It’s now time to convert those interactions into sales. The next step in the marketing funnel is… ⁣
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 Sales Revenue: Track your social media clicks to see if they lead to purchases. Use website builder or Google Analytics to monitor progress. Look for built-in e-commerce features on social media platforms to boost revenue. Check shop analytics to find sales revenue.⁣
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 Lead Conversion Rate: Use Google Analytics to track your social media leads and consider advanced tools for more in-depth analysis.⁣
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 Non-Revenue Conversions: Track customer actions like email sign-ups, white paper downloads, and form completions to gauge interest in your brand and plan a social media strategy.⁣
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