Instagram just launched a new feature that creators and brands may find appealing: One-way broadcast channels are coming soon, which will allow creators and brands to communicate directly with fans and followers by sharing text, images, and more.
While broadcast messages will appear in followers’ inboxes, they won’t work like traditional DMs. The “one-to-many” messaging system means channel followers can read and react to messages but won’t be able to reply.
Once you have access to the feature, you’ll be able to create your own broadcast channel from your Instagram inbox. When you post your first message, your followers will receive a one-time notification that invites them to join your channel.
If you want to see how they work, head over to Mark Zuckerberg’s Instagram account (@zuck) and tap on the profile link to the Meta broadcast channel. Then, you can preview the broadcast channel’s contents before joining.
Once you’ve joined the channel, new broadcasts will appear in your inbox alongside your other messages.
What do you think about this feature? Are you excited to try it?
