Do you want to improve organic traffic but don’t know where to start? 
Google ads keyword planner can help you to come up with the ideas and content pillar with a list of keywords you can target. Of course, this tool is free so it’s good for the starter.
Here is simple steps of how to use the Google keyword planner and implement it in your strategy;
Generate keyword ideas
Check the search volume and forecasts
Analyze those keywords and see what the reader wants to know
Plan search engine ads to see how many clicks and impressions you might get if you can ran Google ads targeting those keywords
Discover competitor keywords to see what they are doing
Have you used this tool before? 
