Here are some helpful tips to ensure that your social media video content is as engaging and effective as possible:
When brainstorming video ideas, consider your current followers and target audience. Craft a story that will captivate and benefit them. Utilize past successful posts to inspire fresh and engaging content.
When making a video, record some behind the scenes (BTS) footage. Film things like the location, people, and set up. This will give viewers a glimpse into the creative process and keep them engaged. You can also use this footage in future videos.
To make your video marketing more entertaining, set clear goals. Figure out where your content fits in your overall marketing plan and what you want to accomplish with your videos. This will help you see if your content is working well.
Make sure to include a clear and easy-to-spot Call to Action (CTA) in your video and social copy. Match the tone of your CTA with your video and place it in multiple locations to drive conversions.
It’s crucial to make your videos and social media efforts accessible. Adding closed captions and alternative text to all your video content, GIFs, and animations will ensure that everyone can enjoy your content.
To help people find your videos on social media, use SEO by including relevant keywords in your title, description, tags, captions, links, and CTAs.
To measure video content success, review metrics and ask why they happened. If goals weren’t met, try posting more, asking for shares, or promoting on social media. Use answers to improve strategy.
Transform video content into various assets like graphic quotes, teaser clips, or GIFs to use in your content strategy. Convert customer testimonials into independent graphics or short clips.
