Figuring out whether brand advocacy is working can be a bit tricky. — When running an advocacy program, it is crucial to establish clear goals. Once you have done this, you can determine which metrics to track. ⁣
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 Some commonly used metrics to gauge the effectiveness of your advocacy program include the number of likes, shares, impressions, hashtags, and mentions, which provide insight into brand awareness. ⁣
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 Conversion rates based on completed calls-to-action (CTAs) will give you an idea of how well your program is performing. ⁣
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 Keeping track of the number of posts and actions taken by your advocates will help to determine your overall reach.⁣
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 Online reviews and ratings can also have a significant impact on buying decisions. Understanding where your advocates are posting will help you identify which channels are most effective. ⁣
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 Finally, earned media, which refers to publicity or media generated through organic means aside from your marketing efforts, and your employee conversion rate, can also be useful metrics to track.⁣
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Remember that brand advocacy is a long-term strategy, so it may take some time to see the full impact.⁣
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Ultimately, the key is to keep a close eye on your metrics and adjust your approach as needed to ensure that your brand advocates are making a positive impact on your business.⁣
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