Defining a new target audience can be a challenging task, but it is crucial for the growth and success of your business. Here are some steps that can help you define a new target audience: Conduct market research to gain insights into your industry and competitors. This can help you identify gaps in the market and opportunities to reach a new audience. Market research can reveal industry trends, including changes in regulations and consumer behavior. Analyzing these trends can help you understand and define your target audience better. Take a deep dive into social media data to understand consumer behavior and preferences Analyzing your website analytics data can offer valuable insights into your visitors. You can define your target audience by examining where they come from, which pages they visit, and other relevant factors