Understanding who your customers are is the first step to creating impactful marketing strategies. 
Customer personas contribute to gaining customer insights by providing a clear and detailed understanding of different customer segments.
By creating personas, businesses can identify the unique needs, preferences, and behaviors of their diverse customer base.
This allows brands to tailor their products, services, and marketing strategies to better meet the specific requirements of each customer persona.
Additionally, customer personas help in humanizing data, making it easier for teams to empathize with and relate to their target audience, leading to improved customer engagement and satisfaction.
