The first step in creating your content strategy is to identify the objectives. 
— If you don’t know which points you should pay attention to, you can follow these;
— If you don’t know which points you should pay attention to, you can follow these;
Establish a Benchmark
Assess your staff and resourcesCome up with a plan for distributionAssess existing assets and senior management commitment
Review Marketing ObjectivesIdentify products or initiatives that will be supported by content marketingIdentify core values and strategic objectivesMake use of core competencies in content marketing
Evaluate the Competitive LandscapeList competitors’ contentMonitor important pieces of information on an ongoing basisShare findings in a team setting
Outline your Content Marketing Objectives Map out your objectives for the next 12-18 months
Source: demandmetric.com
