Many brands want to go viral, but it’s more of a mystery to create viral content in a digital age where the most unpredictable content can reach millions of views overnight. — What’s the secret?
According to the research in 2022, these are the most prevalent characteristics:
Videos had short titles (3 words or less) Videos had shorter run times (3 minutes or less). Captures viewer’s attention in first few seconds. Content is relatable in nature Videos displayed a musical elements reflecting high production value in resolution, props, and well-thoughtout ideation. Many viral videos were composed of songs, dances, or performances that required practice and talent.
Here are some tips for creating your video to help it go viral:
Tell a story as people are attracted to content in a conventional story format.
Are there any social norms associated with your brand or product? Can you break one of those relevant norms in an ironic yet on-brand way?
Surprise the audience
Encourage sharing
Think practicality — The two things we all have in common are that we all have problems, and we’re all looking for solutions to fix them.
There’s no magic formula for the perfect viral video — but there are some general guidelines to help get you there. Let’s implement them into your next video & see the result!
