If you want to increase your reach on the platform, Facebook SEO can help you expand your fan base and build relationships with followers.
Did you know that social media profiles are often the top rankings in SERPs?
That means a page that ranks well within Facebook can also rank well outside of Facebook and help your visibility on places like Google.
Here are some tips for you:
When you first create your Facebook Page, be sure to change that default string of nonsense into a vanity URL.
Have an on-point About section
Incorporate keywords throughout your Page
Earn those backlinks, as Google will view you as an industry authority if you can get other reputable sites to link to your Page or your content.
Publish keyword-rich content
Engage with your followers
Post at the right time
Get smart about alt text
Create location-specific content
