New business owners might assume a content strategy is a nice-to-have, but don’t have to. Technically, it’s a fundamental piece of a marketing plan that will help you create the right content, plan cost, and build trust with the audience. Here’s the content marketing process; Identify objectives Understand buyers Identify Gaps Build content Organize distribution Measure return on investment We’ll dive into detail for each point next week. Follow us & Stay Tuned!