What strategies are content marketers using or finding to be most effective? Here are some of content marketing statistics you should know: Part 2 | Content Marketing Strategy 83% of marketers believe it’s more effective to create higher quality content less often. In a 2022 Statista Research Study of marketers worldwide, 62% of respondents said they believed it was important to be “always on” for their customers, whereas 23% thought content-led communications were most effective for personalized targeting purposes.