Content marketing is a crucial aspect of any digital marketing strategy, whether you’re running a small local business or a large multinational corporation.
But with so much content being produced and shared every day, it’s important to stay updated on the latest trends and best practices in content marketing to keep pace.
Here are some of content marketing statistics you should know:
Part 1 | Content Marketing Usage
How many businesses are leveraging content marketing, and how are they planning to find success?
According to the Content Marketing Institute, 73% of B2B marketers and 70% of B2C marketers use content marketing as part of their overall marketing strategy.
91% of marketing pros surveyed by Semrush achieved success with their content marketing in 2021.
A B2B Content Marketing Study conducted by CMI found 40% of B2B marketers have a documented content marketing strategy; 33% have a strategy, but it’s not documented, and 27% have no strategy whatsoever.
Half of all marketers say they outsource some content marketing.
The pandemic increased content usage by 207%.
