Here are some of the best social commerce platforms to watch out for in 2024:
Facebook Shops is an easy and free way to set up your shop on your Facebook business profile. You can sync your inventory or upload product info via a spreadsheet. It features products based on user preferences, and customers can buy within the app or on your website. You can also communicate with them using Messenger.
Instagram Shopping requires linking business accounts on Instagram and Facebook. You can upload or create a product catalog and use Instagram Product Tags to make their content shoppable. The tags highlight items in videos and posts, providing more information about the product. Customers can browse and purchase within the app or on the business website through the “View shop” button.
TikTok’s social commerce capabilities allow retailers to set up a TikTok Shop to showcase their products and drive purchases within the app. You can create shoppable videos and enable viewers to shop on your TikTok LIVE broadcasts, making it easier for businesses to make money on the platform.
Pinterest Shopping simplifies the selling process for retailers. By uploading their catalog and tagging products in Pins, you can make your products easily accessible to customers. When a customer clicks on a product Pin, they are redirected to a product landing page where they can complete their purchase, even after accessing product information on Pinterest.
