It’s no secret that marketers have to be strategic when it comes to their tactics, particularly when budgets are tight or ROI needs to be demonstrated. That being said, there are a number of compelling reasons why brands find advertising to be a valuable investment.⁣
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 Ads help brands squeeze more out of their organic presence:⁣
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Paid advertisements are now prioritized by social media algorithms, so many brands are spending more on them. However, this is an opportunity to use organic content to optimize paid campaigns. Use your best content as the basis for ads or boost top-performing posts.⁣
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 Build awareness with audiences you couldn’t otherwise reach:⁣
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It can be difficult to reach new audiences and even past customers through organic content on social media. There is no guarantee that your followers will see your posts. However, social media advertising allows brands to target specific audiences such as website visitors, past customers, and potential customers with similar demographics.⁣
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 Quickly gather valuable information about your brand and audience:⁣
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Studying current advertisements may seem scary for companies, but the information from them can be useful for marketing. Advertisements help measure how well different approaches work and collect data from real people. Even a small test can give important insights about customers. Advertisements are a good way to do market research on a large scale.⁣
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