Every buyer goes through different stages before making a purchase. These stages can be divided into 5 main categories, which are:
Awareness: Buyers become aware of a need or problem and research products or services that can fulfill their requirements.
Consideration: When buyers identify their needs, they explore various options available in the market. They weigh the pros and cons of each option and decide which product or service will best meet their requirements.
Preference: The buyer has a preferred product or service in mind and compares prices, features, and benefits with similar options available in the market.
Purchase: The buyer becomes a customer after evaluating options and making a purchase of their preferred product.
Loyalty: After a customer makes a purchase, the seller’s focus should shift towards ensuring customer satisfaction and building long-term relationships. The ultimate goal is to turn customers into brand advocates and repeat buyers.
