Social listening is an important component of social media management, as it helps businesses stay aware of what their customers are saying about them and their competitors.
It is the process of monitoring social media platforms for mentions and conversations about a brand, industry, or specific topic.
It involves using social media monitoring tools to track trending hashtags, keywords, and topics related to the business.
Social listening helps businesses gather insights into their audience’s thoughts, opinions, and behaviors, which can be used to improve their marketing strategies.
By analyzing social media conversations, businesses can identify customer pain points, respond to customer complaints, and even discover new product ideas.
