Creating snackable content is a great way to save time and publish more content quickly. This type of content is effective because it reflects your brand’s personality through memes and GIFs, and delivers information concisely and accessibly, even on the go. It also provides a better user experience by meeting the preferences of different users. Snackable content can also be used to direct users to your longer content. However, it’s important to note that both snackable and longer content are necessary for a successful content marketing strategy.