It’s essential to track the most critical metrics and analytics, which should be directly tied to your business goals. To help you determine the right social media KPIs to track, here are some tips: ⁣
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 Set your social media goals⁣
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To make the most of social media for your business, it’s important to set goals that match your overall objectives. If your aim is to boost your brand and reach more people, focus on increasing your reach. But if you want to generate more sales and leads, your social media goals should focus on conversions.⁣
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 Consider your company’s growth stage⁣
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Your company’s growth stage will influence the KPIs and metrics you need to monitor. If you’re working for a startup, building a community and market validation are critical. For established businesses, conversion rates and associated costs may be more important. ⁣
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 Monitor only a few KPIs⁣
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Remember, KPIs are metrics that directly impact your business’s bottom line. While you may track several social media metrics, only a few should be considered KPIs. For example, if your business goals focus on social media sales, your KPIs should be related to the number of sales per platform, total revenue, or cost per acquisition.⁣
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By following these tips, you can accurately measure your social media performance and ensure it aligns with your company’s overall goals.⁣
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