Did you know that some of your best advocates are clients and customers? Their user-generated content (UGC) is considered more authentic than brand messaging and is trusted by 92% of consumers worldwide. — Recommendations from other consumers are trusted more than any other type of advertising. Employees also make great brand advocates because they have the inside scoop on your company, product, and culture. — Encouraging employees to share news, updates, and successes on social media can increase brand awareness and attract top talent. Industry partners and influencers can also be powerful advocates for your brand, helping you reach new audiences and influence buying decisions.