Brand advocacy can be a powerful tool in marketing. It can help extend reach, generate leads, and find top talent while also increasing brand awareness.
Enthusiastic brand advocates can help new brands reach larger and more engaged audiences, resulting in increased market share.
Customers value products, services, and customer care, while employees value their work, company culture, and the product. Advocates can create buzz on social media, revitalizing a brand’s position in the market.
Word-of-mouth, reviews, and ratings are trusted by the vast majority of people researching products and services.
And since most organic marketing is free or low-cost, brand advocacy is an attractive option for any brand.