When it comes to social media strategies, the content you post plays a big role in how your brand is perceived by your audience. Knowing what to post on each social media platform is crucial in creating a positive and lasting impression of your brand among your audience. Let’s take a look at which formats are most engaging: Short-form videos — If you want to grab people’s attention on social media, short-form videos are the way to go. They’re super easy to consume and share, and they get the message across in less than a minute. Plus, they work great on any social media platform. Use static images! They’re eye-catching, convey your message fast, and work on any platform. Use GIFs and memes to connect with younger audiences on social media. They’re popular and help convey emotions and experiences that words can’t. Plus, they add a comedic touch to everyday situations, making it easier for your brand to connect. Text-based posts are also engaging on social media, with 32% of consumers finding them most compelling. GIFs and memes can also be helpful to convey emotions and connect with younger audiences. UGC is a powerful way to showcase your brand on social media. When fans, consumers, or users create content featuring your products, they are providing valuable social proof and testimonials that can be repurposed for your feed. Are you ready to take your social media game to the next level?
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