The Instagram algorithm makes each user’s experience with the platform as pleasant as possible. But how does the Instagram algorithm in 2023 work?
For your feed, the Instagram algorithm sorts through the content of the accounts you follow and predicts how likely you are to interact with a post based on the following criteria:
Information about the post. — How many likes did a post get? When was it posted? Has it been tagged with a location? If it’s a video, how long is it? These signals help the Instagram algorithm determine the relevance and popularity of a post.
Information about the person who posted, and your history of interaction with them. — Instagram tracks how many times you’ve interacted with any given person (with comments, likes, profile views, and so on) to try to get a sense of how interesting a person might be to you.
Your activity across the platform. — The quantity and content of posts you’ve interacted with gives Instagram a clue as to what kind of other posts you might be interested in seeing.
