As a marketer, CTAs are relevant because they encourage your audience to take action on a marketing campaign.
Ultimately, the goal of any marketing campaign is to move your audience through the funnel so they eventually make a purchase.
A call-to-action can be as simple as a bit of hyperlinked text. They could be form CTAs or link CTAs, maybe they appear next to, amongst, or over top of your content. Here are some simple CTAs you can implement:
The contextual content CTA — a link CTA that drives traffic to another piece of content
The subscribe for more content CTA — direct them to your subscription page or collecting email list signups
The discount code CTA — not only direct them to the purchase page but apply the discount code via a hyperlink.
There are many ways to use CTAs to lead your audiences and get potential customers to that next step. It starts with understanding the desired action and then calling your audiences to it!
