When buying Google Ads, choosing the right keywords is crucial to an effective campaign.
Besides understanding Broad Match, Phrase Match, or Exact Match, filtering out unnecessary words is also essential to optimizing a campaign.
For example, if your shop sells new furniture at a relatively high price, you have to filter out words like second-hand furniture or cheap furniture away.
When you specify “Negative Keywords“… the system excludes people searching for these words in Google Search, so they don’t see your ad
The benefits of using “Negative Keywords“ are to help your ads to have a higher CTR, because they show more to the right people. — These results will give a better chance of getting ROAS or Return On Ads Spend. In other words, advertising is more worthwhile enough.
However, what newbies should be careful of Google Ads is to keep clicking next because the system default may not always be suitable for your business.
