Why is it important to identify gaps in the market?
Because that can give you some insight into what your competitors aren’t doing right and give you the chance to do it better.
When developing a content strategy 
, it is also critical to assess what resources you already have and what your target’s needs are.
Here are 4 ways you can identify gaps:
List your existing content marketing assets
Identify content by stage — What is most appropriate at each stage of the buying process?
Identify content by persona — What is most appropriate for your buyers?
Identify gaps in content — What gaps are there in your assets?
